Online Ad Fraud is becoming a serious problem for digital advertisers. According to new research, it’s estimated that advertisers could be wasting as much as $16.4 billion to click farms and bots. Adloox who carried out the research earlier this year, studied 200 billion daily bid requests, 4 billion ad calls and 10 billion ad impressions a month, over 12 month period. Adloox found that 50% of the bid requests were detected as being either non-human traffic (bots or hijacked devices) or fraudulent traffic, which…Continue Reading “Digital Advertisers may lose more than $16 billion to Ad Fraud in 2017”

Proctor and Gamble cut more than $100 million in digital marketing spend during the June ’17 Quarter, due to ineffective ads and brand safety concerns. What’s even more interesting is that P&G found minimal downside to their overall business, even with the cuts to their digital marketing advertising. P&G’s CFO, Jon Moeller recently said they were focused on dumping ads that were ending up on sites filled with bots or questionable content. “What it reflected was a choice to cut spending from a digital standpoint where…Continue Reading “P&G cuts more than $100 Million in Digital Advertising Budget”

Hi everyone, welcome to Huckster. We’ve been building a new platform for companies to be able to hire the best influencers from around the world. We’re about 3 weeks away from launching our beta version and if you’d like to learn more about what we’re creating, then send us a quick email Get After It!! Daniel Sharp Founder – Huckster